The Gifted Type Brand Expansion Design

I Dig Elgin Construction Poster Campaign

Brand Identity, Print Materials

Branding design for Ottawa retail gift shop

Expanding a brand identity for a creative, lively Ottawa gift shop

The Gifted Type is a fun & quirky gift shop in downtown Ottawa that promotes creativity and disconnecting from tech. Charlene, the shop owner, came to me feeling that her existing logo didn’t fully reflect the personality of her business. 

Ottawa rebrand design for retail business

Full set of new print materials with new branding

Strategically developing the existing brand

The shop's existing logo is elegant and modern, but on its own couldn’t quite convey the creative, colourful vibe that you encounter once you step inside the store.

Working together during the kickoff brand strategy workshop, we decided that a full re-brand wasn’t necessary. Instead, we determined that her existing minimalist logo would pair very well with a vibrant, enhanced brand built around it. 

Stationery and brand design for Ottawa retail shop

Stationery designs with new brand look, including letterhead, business cards, stickers

Handmade new brand identity elements

To stay in line with the shop’s ultimate message - unplugging and doing things by hand - I created all of the shop’s new brand elements by hand: I painted watercolour backgrounds and texture marks, and drew the icons for each product category. With a bright new colour scheme and these unique, personal touches, we gave the brand a vivid, refreshed feel.

We applied this new look to Charlene’s business cards, a set of thank you cards for online orders, a new loyalty program, website banners, social media templates and a poster for the shop’s door with the tagline front and centre.

Store sign design for Ottawa retail shop

In-store signage designs, including section categories and poster for the front door

Thank you card design for Ottawa retail store

Thank you card design for online orders and concierge card designs

Ottawa retail branding business card design

Foil detail on business cards and packing tape design options

Loyalty card design Ottawa retail shop

Promo design for a new loyalty program signup

Creative new brand design results

The result is a lively new look that complements The Gifted Type’s existing minimal logo, but illustrates the shop's energy and mission a lot more clearly. I'm super excited to see Charlene use her new branding to invite more curious, creative and clever customers to the shop!

Business card design Ottawa retail shop

The Gifted Type, Ottawa, Canada

Branding, Stationery, Business Card Design, In-Store Signage Designs

Need your own small business brand identity?


Barbara Kowalski
Currently based in Ottawa, Canada


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