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MOBU: The Motion Sickness Buddy

A remedy system for motion sickness sufferers

A remedy system for motion sickness sufferers

Mobu—short for “Motion Buddy”—is a motion sickness remedy kit. It gathers the most effective remedies to combat motion-induced sickness and presents them to users in an easy to use, educational process. 

Mobu consists of five of the most effective remedies to combat motion-induced sickness and presents them to users in a convenient step-by-step process. In addition to preventing and relieving symptoms, Mobu strategically utilizes packaging to become an educational tool, allowing sufferers to improve their overall health and well-being through awareness of what is causing their problems and how the remedies work. 

 

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Research unveils gap in the market
Even today, the exact causes of motion sickness are a mystery to scientists. In fact, NASA, which has been at the forefront of research on motion sickness as 70–80% of astronauts suffer from it, is still studying the condition and trying to develop an effective remedy.

This lack of knowledge means there are few remedies easily available. I wanted to find a solution to this lack of medical knowledge and access to remedies, specifically for the largest group of sufferers: women ages 20-30.

I began with target user interviews and quantitative surveys. I spoke to women in my target group who suffer from motion sickness and narrowed down their comments into three main conclusions: that most people know very little about the sickness, that there is a demand for non-drowsy remedies, and that remedy preferences vary vastly from person to person. The topic was generally surrounded with an air of annoyance.

 

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Concept exploration
I explored various physical concepts that each emphasized human connection and education on the topic of motion sickness. The concept stage also explored portability issues, specifically: how do you minimize time spent looking at objects for people who feel sicker while looking at objects? This stage also allowed me to do design research on packaging principles and medical retail sales. 

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Final concept
The final result of concept exploration and prototyping was a friendly and bright collection of remedies in a small portable pouch. The pouch is easy to access on the go with a strap that can clip on to your bag. The remedies are each in a clearly labelled and illustrated container to aid in legibility.

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The remedies are numbered based on a chronological order of how they could be taken, the idea being that if remedy number 1 doesn't work, the user would move on to number 2 and so forth. 

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I also developed a prototype of an accompanying web app that would help read out any information or instructions on each remedy to the user. It would be accessible through the product website that also allows the user to re-order individual remedy containers. 

Takeaways and result
The project was a massive undertaking with a total of 360 hours. It taught me the crucial value of user research and of creating with a human component in mind. I also tackled physical prototyping and illustration, which were unfamiliar territory but aided greatly in the execution of the project.

Project components: branded kit and packaging, instruction booklet, website, mobile application and process book.

Takeaways and result
The project was a massive undertaking with a total of 360 hours. It taught me the crucial value of user research and of creating with a human component in mind. I also tackled physical prototyping and illustration, which were unfamiliar territory but aided greatly in the execution of the project.

Project components: branded kit and packaging, instruction booklet, website, mobile application and process book.

 

Services

Packaging Design, Illustration, Concept

 

Awards

Best Packaging Thesis: George Brown College

Student Competition Silver (Graphic Design): Advertising and Design Club of Canada

Merit Award: Graphis

Services

Packaging Design, Illustration, Concept

 

Awards

Best Packaging Thesis: George Brown College

Student Competition Silver (Graphic Design): Advertising and Design Club of Canada

Merit Award: Graphis

CONTACT

Barbara Kowalski
hello@barbarakowalski.com
Currently based in Ottawa, ON

SERVICES

Brand and Logo Design
Website Design
Ebook Design
Print and Layout Design

Packaging Design
Marketing Collateral

 

© Barbara Kowalski 2019