MOBU: The Motion Sickness Buddy

I Dig Elgin Construction Poster Campaign

Branding + Illustration + Packaging Design

Mobu Web Header 585

A remedy system for motion sickness sufferers

Mobu—short for “Motion Buddy”—is a motion sickness remedy kit. It gathers the most effective remedies to combat motion-induced sickness and presents them to users in an easy to use, educational process. The project included brand identity design, packaging, illustrations, print collateral and copywriting.

Mobu—short for “Motion Buddy”—is a motion sickness remedy kit. It gathers the most effective remedies to combat motion-induced sickness and presents them to users in an easy to use, educational process. The project included brand identity design, packaging, illustrations, print collateral and copywriting.

Mobu LR-8

Mobu consists of five of the most effective remedies to combat motion-induced sickness and presents them to users in a convenient step-by-step process. In addition to preventing and relieving symptoms, Mobu strategically utilizes packaging to become an educational tool, allowing sufferers to improve their overall health and well-being through awareness of what is causing their problems and how the remedies work. 

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The problem: huge gap in motion sickness remedy market
Even today, the exact causes of motion sickness are a mystery to scientists. In fact, NASA, who has been at the forefront of research on motion sickness as 70–80% of astronauts suffer from it, is still studying the condition and trying to develop an effective remedy.

This lack of knowledge means there are few remedies easily available. I wanted to find a solution to this lack of medical knowledge and access to remedies, specifically for the largest group of sufferers: women ages 20-30.

Research: talking to real sufferers
I began with target user interviews and quantitative surveys. I spoke to women in my target group who suffer from motion sickness and narrowed down their comments into three main conclusions: that most people know very little about the sickness, that there is a demand for non-drowsy remedies, and that prefered remedies vary from person to person. The comments also indicated people feeling annoyed at motion sickness in general.

This stage also allowed me to do design research on packaging principles and medical retail sales.

The problem: huge gap in motion sickness remedy market

Even today, the exact causes of motion sickness are a mystery to scientists. In fact, NASA, who has been at the forefront of research on motion sickness as 70–80% of astronauts suffer from it, is still studying the condition and trying to develop an effective remedy.

This lack of knowledge means there are few remedies easily available. I wanted to find a solution to this lack of medical knowledge and access to remedies, specifically for the largest group of sufferers: women ages 20-30.

Research: talking to real sufferers

I began with target user interviews and quantitative surveys. I spoke to women in my target group who suffer from motion sickness and narrowed down their comments into three main conclusions: that most people know very little about the sickness, that there is a demand for non-drowsy remedies, and that prefered remedies vary from person to person. The comments also indicated people feeling annoyed at motion sickness in general.

This stage also allowed me to do design research on packaging principles and medical retail sales.

Mobu Web-17

Concept exploration: multiple solution ideas
I started by brainstorming all possible solutions to the problem and narrowed them down to ones that emphasized education on the topic of motion sickness. I also explored portability issues, specifically: how to minimize motion sickness sufferers having to look at objects while in motion? This stage included narrowing down 3 concept ideas and developing prototypes.

Concept exploration: multiple solution ideas

I started by brainstorming all possible solutions to the problem and narrowed them down to ones that emphasized education on the topic of motion sickness. I also explored portability issues, specifically: how to minimize motion sickness sufferers having to look at objects while in motion? This stage included narrowing down 3 concept ideas and developing prototypes.

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Mobu Web-2

The solution: a colourful multi-remedy system with a human tone
The chosen solution was a friendly and bright collection of remedies in a small portable pouch. The pouch is easy to access on the go with a strap that can clip on to your bag. The remedies are each in a clearly labelled and illustrated container to help recognize what they are at a quick glance.

The remedies are numbered based on a chronological order of how they could be taken, the idea being that if remedy number 1 doesn't work, the consumer would move on to number 2 and so forth. 

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Mobu Web-8
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Takeaways and result
The project was a massive undertaking with a total of 360 hours. It taught me the crucial value of user research and of creating with a human component in mind. I also tackled physical prototyping and illustration, which were unfamiliar territory but helped greatly in the execution of the project.

CREATED FOR
Final Thesis - George Brown School of Design

SERVICES
Brand Identity, Packaging Design, Illustration, Product Design

CREDITS
Photography: Barbara Kowalski

AWARDS
Best Packaging Thesis: George Brown College
Student Competition Silver (Graphic Design): Advertising and Design Club of Canada
Merit Award: Graphis 

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CONTACT

Barbara Kowalski
hello@barbarakowalski.com
Currently based in Ottawa, ON

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