Insider's Guide to Toronto

I Dig Elgin Construction Poster Campaign

Print Design

Guidebook Cover Yellow

A fresh guidebook to the city from a local's perspective

A fresh guidebook to the city from a local's perspective

The Insider’s Guide to Toronto shows the city's many sides: edgy, modern, traditional, artistic—all the spots that locals know. The design reflects the city's energy with lots of fresh photography and modern design elements layered over each other.

Insider’s Guide Thumb

The imagery leads the design, with photos of the city manipulated and brushed over with digital paint brushes, adding a feeling of unexpectedness. The cut-and-paste layout of images reflect the city’s richly layered and mish-mashed nature.

3 – Downtown
2 – Spread
4 – Accomodations

The typography throughout the book is bold and straightforward, accentuated by splashes of colour for vibrancy, such as in the table of contents.

5 – Table of Contents

Print Design, Book Design

Photography: Barbara Kowalski 

For your own book design, the print or digital kind:


Barbara Kowalski
Currently based in Ottawa, Canada


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© Barbara Kowalski 2020