A brand and website design program for small businesses

A brand and website design incubator for small businesses

Ring in 2020 by finally giving your business a brand + website that
make it shine!

Running a small business is demanding.

You’re figuring it all out as you go, and it often feels like you have to be an expert in everything at once just to keep your business growing.

That includes the design side. Creating visuals that represent your business to the world can be an overwhelming task, and probably one that's been on your to-do list for way too long.

Here’s the thing: your business’ look and feel tells your clients who you are and what you stand for. When done strategically and authentically, your visuals can help you present your work in its best light, attract more of your ideal crowd and make more money doing what you already do so well

And the great news is: you don't have to figure it all out by yourself!


Fall Back into Business is my one-stop custom design package for service-based business owners that leaves you with a standout new brand identity and website, all in the span of a season!

We work closely together in a structured, week-by-week program to dig deep into your business and create your unique business visuals that will exude who you are and what you do.

By the time spring comes around in the new decade, you’ll have:

  • Your very own brand strategy document that will serve as a blueprint for our designs, created by digging into your business’ story and goals and your ideas and vision
  • A custom brand identity and logo that is a visual translation of your business, instantly making you look more professional and different from the crowd
  • A strategic website that shows your work in its best light and attracts your ideal clients, while also leaving you in full control of modifying content
  • (Bonus!) Complimentary business card and social media graphics designs to help carry your new look over to all aspects of your business
  • Finally, weekly check-ins and the expertise and advice of your very own design partner in business—me! 

“Working with Barbara was an enlightening and effective experience. As a non-designer, I had no insight in to the creative process and Barbara was able to get to the crux of what I wanted thoughtfully and with extreme care. The end result speaks for itself and captures exactly what I wanted.”

Blair Beckwith, Railspur Partners
Barbara Kowalski Design-16


As a small business owner myself, I know how lonely it can get.

That's why by working together, you not only get a savvy graphic designer, you also get your own business design partner. Someone to bounce ideas off of and to run your writing by and to give a fresh perspective.

Someone who cares about your business as much as you do.

Throughout the program, we stay in regular touch through strategy sessions where we talk details about your business, weekly check-ins to chat about our project's progress, and video calls to go over design concepts and revisions.

You also get 30 days of post-project support after you launch in case you have questions or need avice.



“Barbara was very sensitive to my vision. Knowing how to guide me with her design expertise by showing what my suggestions would look like and explaining her business-oriented perspective.”

Vanessa Hernandez, Vanessa Hernandez Music

Vanessa – Final Logo


The package is one-on-one design process that follows a laid-out timeline. It takes about 10-12 weeks to complete from your start date, and I currently have 4 client openings left for the rest of 2019.

Here's what's included in the program:

BRAND IDENTITY, including primary logo, logo variations, brand colour palette, typography and patterns/textures & all brand files ready-to-use

WEBSITE DESIGN & DEVELOPMENT, including custom visual designs, a home page + 5 additional pages, mobile-friendly responsive development on the Squarespace platform, and a final tutorial on how to use your site

STRATEGY SESSIONS AND WEEKLY CHECK-INS, including a kickoff brand strategy session, a website strategy session and check-ins for every week of our work together (up to 30 minutes each) and 30 days of post-launch support

Bonus! BRAND COLLATERAL, including complimentary business card designs and social media template designs


Special launch pricing for this program is $5,800 CAD, with payments split equally over 4 months. (Note: launch pricing is only available until November 29, 2019!)


Ready to get this big project crossed off your to-do list by 2020?
Simply click below and fill out a form to get the conversation started and receive the full Fall Back Into Business Details package!


Barbara Kowalski
Currently based in Ottawa, ON


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© Barbara Kowalski 2019